RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns.
-
Notifications
You must be signed in to change notification settings - Fork 0
RFM analysis focuses on identifying and segmenting customers based on their purchasing behavior. Analyzed to understand and interact with customers. It can be used together for more effective marketing and customer management strategies.
elifftosunn/RFM-Customers-Analysis
This commit does not belong to any branch on this repository, and may belong to a fork outside of the repository.
Folders and files
| Name | Name | Last commit message | Last commit date | |
|---|---|---|---|---|
Repository files navigation
About
RFM analysis focuses on identifying and segmenting customers based on their purchasing behavior. Analyzed to understand and interact with customers. It can be used together for more effective marketing and customer management strategies.
Topics
Resources
Stars
Watchers
Forks
Releases
No releases published