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Customer segmentation is dividing the customers into segments based on RFM scores. In this project I've used RFM model in R to generate RFM score.

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nivetha-sridhar/Customer-Segmentation-in-R-KPMG

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Customer segmentation is dividing the customers into segments based on RFM scores. In this project I've used RFM model in R to generate RFM score.

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