BU-MET-AD654-Marketing-Analytics

This repository contains coursework for the Marketing Analytics course in the MS Applied Business Analytics program at Boston University. The course structure focuses on building and assessing data models that predict specific consumer behavior and help management to optimize decision-making processes. The course focuses on descriptive, predictive, and prescriptive analytical techniques that include the following topics:

1. Data Visualization and Exploration
2. Market Segmentation and Targeting
3. Conjoint Analysis
4. Forecasting
5. A/B Testing
6. Linear Regression
7. Logistic Regression
8. Classification and Decision Tree
9. Customer Lifetime Value Analysis